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Americans Consume 60 Hours of Electronic Media per Week
Beam Uses In-house Insight
In Brands, Gen Y Values Buzz, While Gen X Insists on Functionality
More Measurement Needed for Digital Video Campaigns
Completion Rates Hold Steady Even as Long-Form Digital Video Ad Loads Rise
Firms adapt to smartphone-toting customers
The Advertising Research Foundation Catalyzes Transformational Growth at 2013 Industry Leader Forum
The Advertising Research Foundation Announces Erwin Ephron Demystification Award at the Industry Leader Forum
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