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The Conference Continues In Person at the ARF Offices and Via Webcast
Join us on July 2, 9, 16, 23
The ARF White Paper: Digital & Social Media in the Purchase Decision Process
Now Available! This paper explores changes in the purchase process for consumer goods brought about by digital and social media.
Keep Your Business on the Leading Edge of the Latest in Advertising Research
Become a member of the ARF and get access to the latest in knowledge, research, events and thought leadership the industry has to offer.
New Research Presented in 30-Minute Webcasts
An extended look into the hottest topics covered at Audience Measurement 8.0, with all new material!
Upcoming Events
Jun 19 Webcast:
Learning from Winners with Delta Dental of Missouri
Jun 20 Forum:
Turning New Answers into New Solutions
Jun 25 Forum:
Winning the In-Store Purchase Decision Game: Five Critical Measures to Uncover Shopper Marketing
Jul 02-16 Event:
Audience Measurement Plus 8.0
Jul 18 Event:
ARF Young Pros: The Future of User Experience and Interaction Design
5 Cups of Morning Coffee
Social Media’s Impact on TV isn’t Currently That Big, but Shows Potential
A Survey of LGBT Americans
Second-Screening Posts Modest Results in Sports
Auto Manufacturers, Dealers Put More Coordinated Ad Dollars to Digital
Completion Rate Said Most Important Metric for Multi-Screen Video Ad Campaigns
Latest News
06/12/2013 -
The Advertising Research Foundation (ARF) Sets Record Attendance at Audience Measurement 8.0 Conference
06/10/2013 -
Location Key: Too Many Digital Ads Lack Viewability
06/07/2013 -
WPP and Twitter enter global partnership
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